History
of Affiliate Marketing
The first affiliate program was
launched in 1996: Amazon's Associates Program. It was designed to give Amazon
customers an additional way to make money by referring others to purchase goods
on Amazon.
· Since
then, affiliate marketing has grown into a multi-billion-dollar industry and
continues to grow as more people are getting involved in affiliate marketing
every day.
Understanding
Affiliate Marketing
Affiliate marketing is a performance-based marketing
model in which a business rewards one or more affiliates for each visitor or
customer brought by the affiliate's own efforts. Affiliates are usually
individuals or businesses that receive commissions from selling a company’s
product online, but they can also be paid with only free products and services.
Affiliate marketers often use paid advertising to drive traffic to their
websites, where they earn commission from sales of the company's products or
services.
There are many different kinds of affiliate programs
available: some pay on a cost per sale (CPS) basis (you get paid for each item
sold), some on cost per action (CPA) basis (you get paid when your customers
complete an action such as signup or purchase), and others offer both options
depending on their program structure and rules.
Types of Affiliate Programs
1-CPC: cost per click 2 CPA: cost per action 3-CPM: cost per thousand impressions 4-CPL: cost per lead 5-CPO: cost per order
6-CPS: cost per sale 7- CPV: cost per view
Affiliate marketing programs are available in a variety
of models and formats. These include:
· CPC – Cost
per click — the advertiser pays each time the affiliate's ad is clicked on
· CPA – Cost
per action — the advertiser pays when a specific goal (like making a purchase)
is achieved by their end customer as a result of clicking your link.
· CPM – Cost
per thousand impressions (thousands of views) — The advertiser pays when your
link is displayed 1,000 times on their site.
· CPL – Cost
per lead — The advertiser will pay you for every lead that results from your
visitors being directed to them by you through an affiliate program. A lead can
be anything that leads to an interaction with your merchant's business
including generating interest for their product or service, requesting more
information about it, etc.
How to
Choose an Affiliate Program
Choosing an affiliate program can be difficult and
intimidating, but it's not impossible! To start, you should choose a product
that you are passionate about. This way, you'll be more likely to do your best
work promoting the program and helping others find success with it.
Then, pick a product that you're familiar with as well.
If there's something about the company or their products that makes them stand
out from the competition, let everyone know! Be sure to let people know all of
the great things about this particular affiliate program so they can see how it
could benefit them personally or professionally.
Finally (and this might seem obvious), only choose
affiliate programs with good cookies periods. This is when merchants reward
affiliates for each sale made through their links rather than just once per
visit like many less reputable companies do.*
The Most
Popular Affiliate Program Networks
i.
Amazon Associates
ii.
ShareASale
iii.
CJ Affiliate by Conversant
iv.
Rakuten
v.
FlexOffers
vi.
Awin
vii.
eBay Partner Network (API)
viii.
Amazon Associates
ix.
ShareASale
x.
CJ Affiliate by Conversant
xi.
Rakuten
xii.
FlexOffers
xiii.
Awin
xiv.
eBay Partner Network (API)
list of
the most popular affiliate program networks
Click bank
Shopify eBay Pepper jam Refersion
How to Start an Affiliate Site in 5 Simple Steps
find a niche
choose an affiliate program build
a website with attractive content
start marketing your website
What is a
Cookie Period?
A cookie period is the amount of time that a cookie
remains on a user's computer after they click on an affiliate link. The purpose
of cookies is to track how many sales were made, as well as which sales were
made by affiliates. Affiliate marketers sometimes use cookies to track clicks,
leads, and other activity after a user clicks an affiliate link.
If you don't buy right away, the cookie will remain on
your computer even if you close your browser window or quit out of your browser
entirely. When you return later, it will still be there so that the site knows
who you are when making purchases or signing up for free trials.
Common Terms Used in Affiliate Marketing
· Affiliate:
An individual or business that promotes a product or service in exchange for
compensation.
· Affiliate
Network: A company that coordinates individuals and businesses to sell products
or services through their own websites, marketing materials and social media
presence.
· Affiliate
Program: The marketing strategy of using affiliates to promote an advertiser’s
product or service on a commission basis.
·
Advertiser: A person or entity that pays an affiliate a commission for
each customer referred by the affiliate website link.
· Affiliate
Tracking Link: A unique code added to the advertiser’s landing page URL so it
can track how many sales are made as a result of each referral link created by
an affiliate website owner during their promotional campaign (usually via
social media).
· Affiliate
Website Owner (aka “Publisher”): The owner of an established website who has
registered with an affiliated network as part of its program where they can
receive commissions from visitors who purchase products/services from
advertisers found through their site links (i.e., Amazon Associates). If you
want more information about this topic, visit our blog post about building your
first profitable affiliate website!
· How to
Estimate Your Earning Potential as an Affiliate Marketer
· It's time
to learn more about affiliate marketing.
· It's time
to learn more about affiliate marketing.
· Affiliate
marketing is a great way to make money with your website or blog. You earn commissions
from products that you recommend and sell on your website or blog, without
having to create those products yourself. You simply choose the products and
point your visitors toward them. This is called “affiliate marketing” because
you are being compensated for sending traffic (affiliates) to another company's
site, who pays you for selling their product(s).
· The good
news is that it doesn't take much tech knowledge or skill to start doing
affiliate marketing – just some basic understanding of how it works will allow
you start making money right away!
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